Dual Study Program: Business Administration – Digital Commerce Management (Bachelor of Arts) in Kaiserslautern

Start your Dual Business Administration Studies – Digital Commerce Management (DCM) with us and experience how exciting and diverse the combination of business administration know-how and digital commerce can be. Your studies alternate every three months between theoretical and practical phases and conclude after three years with your Bachelor thesis.

The theoretical education takes place at the Baden-Württemberg Cooperative State University (DHBW) in Mannheim. During the practical phases of your dual business administration studies in Kaiserslautern, you will delve deep into the world of digital commerce at ALZURA AG: You will pass through various departments, get to know our digital ecosystem of B2B marketplace, local shopping solutions, and connected web shops, and apply your acquired knowledge directly to real projects.

This way, you will gradually grow into the topics of e-commerce, digitalization, and business processes, developing into a true specialist in digital commerce. Throughout your studies, we will accompany and support you on your journey so that you can make the most of your experiences.

We live eCommerce – and maybe soon together with you.